Loyalty
Why cashback beats opaque airline points for premium buyers
Points inflate. Cash-equivalent credit is auditable, transferable across your own bookings, and easier to explain in a board pack.
Points programs optimize for breakages and partner economics. Cashback optimizes for clarity.
SENIOR credits 10% on Business and First bookings into a ledger with a defined hold period. That makes retention measurable and removes the need for travelers to memorize alliance charts.